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Manufacturing Awareness and Image Campaign
for the Greater Philadelphia Region
Project Organization and Management: The fiscal agent will be the UrbanIndustry Initiative (UII), a 501 (c)(3) whose charitable mission is to place low income individuals in manufacturing jobs throughout the region. The UII was created in 1997 and has received and managed over $11 million in funding. The UII will contract project management to the Manufacturing Alliance of Philadelphia (MAP), a 501 (c)(6) trade association, the trade association for manufacturing in the Philadelphia region. MAP will manage the execution of campaign objectives. Project partners are Philadelphia, Bucks, and Montgomery Counties: The Workforce Investment Boards, Community Colleges, School Districts, Career & Technical Schools and the manufacturers of the Philadelphia region.
‘What’s So Cool About Manufacturing’ Video Contest: Teams of middle school students, led by teacher coaches, are provided with video equipment and instructional materials and matched with local manufacturers. Each team has four months to create a short video profile of their partner company, and the career opportunities they offer to answer the question, "What’s So Cool about Manufacturing?" The entries are judged by an expert panel and public vote—hosted on the Dream It. Do It. Website— and winners are recognized at an awards ceremony by industry and education leaders, dignitaries, and elected officials.
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Urban Industries Initiative is a nonprofit 501(c),(3) organization Fed. EIN #32-0140849 We are registered with the Pennsylvania Bureau of Charitable Organizations Registration #34564. All gifts are tax deductible to the fullest extent of the law.
See a video summary of some of the video’s kids and manufacturers did with our friends from the Lehigh Valley. Lehigh’s contest this past February generated 123,000 votes for their video contest. Now that’s some serious traction!